Avatar Marketing Research

• Released during Christmas holidays in UK, easier for core audience (families) to wacth film
• Lots of word of mouth virals and urban myths surrounding film, idea of an 'event' film created
• Lots of posters and TV adverts, everyone knew when opening weekend was going to be
• Global Premiere in London shown a week before US release, allowed word of mouth to spread about the film
• The DVD release was staggered across countries, released in US on 40th anniversary of Earth Day, promoted eco-message of film
• DVD in US had codes so consumers could sign up for AVATAR programme, could adopt one of the million trees to be planted and makes them feel like they are help save the planet
• 'New' release date was same as Titanic, same director increased expectations of film
• Video game also made appealed to younger audience of family