- Released on April 1st in UK, later release at Thanksgiving in US
- Marketed with big name US actor as main credit with many UK actors in supporting roles, appealed in US as well as in UK
- UK competition with Monsters vs Aliens, 17 Again and Fast&Furious
- US competition with Disney's Christmas Carol, New Moon, 2012, The Blindside and The Princess and the Frog
- Websites, iPhone apps and "Dancing Buddies" helped market the film, all aspects tied in with film setting and created film awareness
Tuesday 14 December 2010
TBTR Marketing Research
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