Tuesday, 14 December 2010

TBTR Marketing Research

  • Released on April 1st in UK, later release at Thanksgiving in US
  • Marketed with big name US actor as main credit with many UK actors in supporting roles, appealed in US as well as in UK
  • UK competition with Monsters vs Aliens, 17 Again and Fast&Furious
  • US competition with Disney's Christmas Carol, New Moon, 2012, The Blindside and The Princess and the Frog
  • Websites, iPhone apps and "Dancing Buddies" helped market the film, all aspects tied in with film setting and created film awareness

No comments:

Post a Comment